So, you’re ready to start a blog, huh? This is going to be so much fun! I’ve been blogging for almost four years and have absolutely loved every single minute of it!
Now, I’m not going to pretend that there aren’t five million articles out there covering all of the steps for how to start a blog. So, instead of listing out each step, I thought I would share a few things with you from my perspective and then share a couple of resources that I have found most helpful throughout my blogging adventure!
Let’s dive in!
When I decided to start a blog, I knew nothing about blogging. Everything I have learned about blogging, I have learned by doing a ton of research, much trial and error, and a lot of starting and stopping and changing direction.
If I could go back, I would have a plan before I started my blog so that I wouldn’t get lost in the hustle of building an online business.
For this reason, I hope that this article will give you just enough insight to get started on the right foot and excel your online business with ease!
First things first, if you don’t have a business idea, the rest of these resources on how to start a blog will be irrelevant.
Every other blog post I’ve ever read about starting a blog asks you one “simple” question… “What’s your passion?”
For some, this is super easy to imagine. Perhaps you’re a yoga mom and want to teach others how to add time for yoga into your already busy mom life. Maybe you love leading bible studies at your church and want to share what you are learning online. Whatever you find yourself doing most often, that you absolutely love to do and talk about, this topic would make for an incredible blog!
Now, if you’re like me, you’re probably thinking… I’m a mom, I make no time for myself, no one wants to read a blog about changing diapers and picking up toys.
I’ve had this thought on and off since creating my mom blog a few years ago.
Something I have learned to do to get over that hump is to just sit down and write! I have found that writing articles that inspire, encourage, and motivate women to be the best they can be, at whatever they set their minds to, is what keeps me motivated to sit down at the computer and work on my blog each day.
So, while I wouldn’t necessarily pinpoint writing to encourage others as my “passion”, it is definitely what I am choosing to keep in the forefront of my mind while I am on this journey of running an online business!
If you can’t think of a passion, think about what would motivate you to keep on going when your blog or business becomes stagnant. What will make you keep on getting up and opening your laptop to work on your blog or business? Focus on that and you’ll find yourself excelling your business in no time!
Depending on the topic you’ve selected for your blog, you may or may not already have a blog or business name idea to run with.
If you do, GREAT! Head over to GoDaddy’s awesome tool to find the perfect domain name to grab for your website!
If you don’t, that’s totally okay. Start brainstorming your topic by writing down everything that comes to mind when you think about what you want to be known for. Then you can start playing with different words and combinations to create the perfect blog or business name for you!
Some business owners like to brand their own name, if that’s something you are interested in, just grab the domain that is your name and get started on the next step!
The last step I want to share with you that I wish I had known before I started my blog is, create pillar, evergreen, content first.
Pillar posts that contain evergreen content will be the backbone of your blog and business growth. These posts share content that will almost never run out of date. The content in these types of posts require minimum updating and are something that your audience would search for at any time of the year.
For example, when I first decided to start a blog, I was writing about my life and that’s it. There was nothing about these first few (or fifty) blog posts that people on Pinterest would care to read.
I wrote about my daughter having a visit from her tooth fairy, my infant son loving the pool water, my day to day activities as a stay at home mom. Nothing that would make someone click to read my post unless they were my family members who wanted to see what I was sharing that day.
When I learned that getting serious about blogging meant that I would be writing for my audience instead of hosting an online diary, that’s when my followers and pageviews started to grow.
My top pillar post for the mom blog I started back in the day was, How to Add Time to Your Day as a Stay At Home Mom (I may bring this one back from the archives soon). This post included a freebie worksheet to create a new morning routine in your home that helps you be more productive and love your life as a stay at home mom. To this day, this has been my second highest performing opt-in for my email list. (More about email lists later)
Now, don’t get me wrong, story and life posts are fun to write and a great addition to your blog to personalize your business! Just make sure you have evergreen content mixed in there too so that your audience will hang out with you for a while and start to see you as an expert in their lives.
Alright, friend, those are my top three steps on how to start a blog that will truly excite you to run on a daily basis. As promised, I am going to share a resource from one of my favorite bloggers!
Suzi at Start a Mom Blog is incredible! I’ve followed her from the very beginning of her blogging adventure at Start a Mom Blog and I have learned so much from her along the way! This post from her blog covers all of the steps to start a blog the right way.
My favorite resource on her website so far is the 12 Month Blog Planner she provides to her readers for FREE. So make sure you grab it while you’re there!
Let me know in the comments how this post has inspired you to start your own blogging journey! I can’t wait to hear what you want to blog about!